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When it comes to marketing your business, you really can be as creative as you like! Here are just a few ideas to get those creative juices running:

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1. Provide printed brochures so your customers can take away and pass onto friends

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For your coffee shop opening to be a success, make no mistake about it: you will need to advertise.

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Launches are exciting, so make sure you get really creative and have lots of fun when planning yours!

The launch is what you make it. Well, almost! There's the small matter of advertising to take into account.

One of the best, most effective ways to advertise your business is to seek some free publicity. Just make sure you convey your budget to them, so they can determine if they can work with you.

So - you need an ongoing approach to your marketing and advertising. Create a website so people can find you online

5. As a general rule, set aside 1% of your budget for advertising if you can. Now Kraft package box and then, offer special promotions. Create a news story, then issue a press release and send it to your local media. Local media love local stories, so be creative! Come up with something that the journalists at your local media outlets will love. Really make an event of your launch and invite a local celebrity to come along. Also be sure to get them to itemize everything they can do for you - and at what cost.So, you have done all the hard work preparing to open your coffee shop.

You need to be in the minds of your customers and prospective customers, so they get their coffee, tea and cake from you - not your competitors. You need to know what you will be getting.

3. So that's everything taken care of, and now you can begin to relax.

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And then, perhaps you can begin to relax and drink the coffee?

Think again!

Marketing your business isn't just something you do at launch time.

Most importantly, always keep up your marketing efforts! Marketing is an ongoing thing and the more marketing methods you use, the better. You chosen your suppliers, fitted out your shop and hired your staff. It's also a good idea to try advertising on your local radio stations. Local advertising companies with experience in restaurant and hospitality launches can also be great resources for you.

What you can do is really only limited to your imagination, so start brainstorming today!

It's amazing how one simple - yet creative idea - can get people into your coffee shop and returning. Radio advertising can be quite economical. Perhaps two coffees for the price of 1 at times of the day when you are normally not so busy. Just call your local station for an advertising fee schedule and see what they can do for you. It's something you need to do continuously. Perhaps consider offering a wi-fi service to attract business people or college students to your coffee shop